Just a block down from the Saturday market, the observance of Shabbos makes 770 Eastern Parkway seem a world away. Outside the World Headquarters of the Chabad Lubavitch movement, known simply as "770," men wearing beards and peyes, (long side locks), and women dressed all in black walk meditavely along Eastern Parkway. Crown Heights hosts the largest Hasidic sect in the world, which was founded in Eastern Europe in the 19^th century. "Lubavitch," which means "City of Love," comes from the Lithuanian town where the movement began. The Lubavitchers are the only Jews who encourage non-observant Jews to become Orthodox.

There are several educational sites about the Lubavitchers: http://www.jewishtours.com/virtual.html offers a visual overview of 770 Eastern Parkway, and a site devoted to the Lubavitcher’s now deceased leader, the Rabbi Menachem Mendel Schneerson, www.utexas.edu/students/cjsp/Rebbe.html