flapper style caught on in the 1920s
along with the swing and jazz movement.
Fashion designer Paul Poiret develops
the flapper look. Its baggy dresses
that expose arms and legs, lead to greater
body consciousness. The flapper wears
her hair short, or bobbed, and uses
more make-up than women ever had before.
companies like Virginia Slims and Lucky
Strike target women, suggesting they
smoke to control weight.
American women win the right to vote
in national elections.
scales are introduced.
The first Miss America beauty pageant
is held in Atlantic City, New Jersey.
The Great Depression begins.